First — the climb
You built it from nothing.
No playbook, no team to lean on. Just you, answering every question and closing every gap. That's the hardest stretch in business, and you finished it.
For founders with questions about scaling
You did the hardest thing in business.
Now get off the floor.
Getting a company to revenue on sheer personal force is the climb most never finish. But the force that won it is now the ceiling — every deal, every decision, every fire still routes through you.
The pattern I keep seeing
You're not stuck because you did something wrong.
You're stuck because the thing that worked stopped working — and nobody warns you when that switch flips.
Then — the ceiling
Now it all runs through you.
Every deal needs you in the room. Every decision waits on your call. You're working harder than ever and the numbers have gone quiet. The force that built it can't scale it.
The good news
It has a shape you can read.
This isn't chaos — it's four pillars quietly going out of balance: positioning, revenue engine, org, and your own time. Name which is leaking hardest and the way forward stops being a guess.
Sound familiar?
Which of these is your Tuesday?
Most founders at this stage live in two of these four at once.
Positioning
You can sell it in a room. You can't get it to sell without you in the room.
Revenue engine
The pipeline is you. Three weeks off and it goes quiet.
Org
You've "hired for it" twice and quietly taken it back twice.
Founder leverage
The work only you can do is the work that never gets done.
The path
Start free. Go only as far as you need.
✓
Free
Diagnostic
Your four-pillar shape, in 12 minutes.
1
$199
Deep-Read
The full written map and what to fix first.
2
$1,995
Roadmap
A working session and a plan you can run.
3
when it fits
Advisory or Build
Ongoing counsel, or we build the fix.
See your shape — free.
Eighteen questions, your result on screen. No email required. It names your primary pattern on your company, not a composite.
Take the Plateau DiagnosticAfter the diagnostic
The Deep-Read.
$199signed report within 48 hours
The free result names your pattern. The Deep-Read maps the whole picture — and the order to work it.
You walk away with
- An 8–10 page read of all four pillars, calibrated to your stage
- Your next steps, laid out — what to fix first, what can wait, and why
- The one dependency to remove this quarter
- A one-page self-audit you can rerun any time
Checkout's coming soon — for now this opens an email and I set you up directly.
I read every answer myself and write the analysis by hand — this is my read of your business, not an automated score. If I dig in and can't give you something genuinely useful, I'll tell you and refund you. And it credits in full toward a Roadmap if you keep going.
What yours covers — contents of a real Deep-Read
- 1 · Your shape: where the force is going
- 2 · Your primary pattern, named
- 3 · How your second leak amplifies the first
- 4 · The order to work it — and what to ignore
- 5 · The one dependency to remove this quarter
Every section written for your company, from your eighteen answers.
The Roadmap
The Off the Floor Roadmap.
$1,995prep, session & written plan
I study your Deep-Read in advance, then we spend ninety focused minutes together — and you leave with a written plan you can hand to a co-founder or spouse.
A quarter spent working the wrong leak costs more than this — in payroll, in momentum, in your own hours.
You walk away with
- A 5–7 page written read: primary leak, compounding factor, next 90 days
- Each move with an owner and the evidence it's working
- The first dependency to remove — named, with the removal path
- The session recording and 30 days of async email
Opens my calendar — I take a handful at a time so each gets real prep.
The honest fork, written into every plan: if your dependency is decision-load, that's Advisory. If a system could run it, that's a Leverage Build. If it's neither, you don't need me yet — and the plan says so, with the order to do it alone.
The result: the next ninety days stop being a guess.
What we do in the session
- Pressure-test the diagnostic against what only you know about your business
- Trace your two biggest leaks to where your effort is actually draining
- Build your 90-day sequence together, live — not handed to you after
- Name the one dependency to remove first, and the path to remove it
"Clarity I wish I had sooner."Alexander Finn, CEO
🔑 Opens at the Roadmap
Off the Floor Advisory.
$950/moFive founders at a time — no more
It's the open line you had in the weeks after your Roadmap — kept open. A second chair you can ping, without a retainer you can't justify.
Most of what you'll bring me is a five-figure call. Getting one of those right pays for a year of this.
Every month, you hold
- A direct line to me — answered within a day or two
- A 45-minute working session each month, booked when you need it
- A quarterly refresh of your roadmap — what's moved, what's next
No standing meetings, no busywork, three-month minimum. And when you've outgrown what this gives you, I'll be the first to say so — Advisory is built to end in graduation, not dependence.
This is for the calls you don't want to make alone — the hire, the pricing move, the deal you're unsure about. If what you need is someone to run the function rather than advise on it, this isn't that — and I'll point you to who is.
The result: you stop carrying every big decision by yourself.
The seats
Three of five taken. Kept small on purpose — when they're full, they're full.
🔑 Opens at the Roadmap
The Founder Leverage Build.
from $7,500working in 30 days
There's one task you can't put down — the weekly report, the lead follow-up, the quote that has to be exactly right — because no one does it quite like you. If your Roadmap shows that task could run without you, this is where we build the system that takes it off your plate.
At eight hours a week, you're already paying for this — in your own time, just not in dollars.
You walk away with
- A working system running a function you used to run personally
- A detailed runbook: what it does, where it escalates, how to pause it
- 30 days of tuning, then a maintenance line you can cancel anytime
- We build what makes sense for you, your business, and your team — nothing more
I own the strategy. The build is handled by the senior engineers at CodingIT — a real software firm across the US and Argentina, not a no-code workaround — and you own everything we make.
Worth building when the task is repeatable, rules-based, and quietly eating your week. If it needs your judgment every time, it's not ready — and I'll tell you.
The result: you stop being the only one who can do it.
Worked example — cannabinoid retailer, Austin
Was spending
8–10 hrs/wk
tracking competitor pricing, trends, customer sentiment and his shop's reputation by hand
Now
~0 hrs
an autonomous system runs weekly and sends a report — with recommendations on how to act on it
+15% sales the following quarter, online and in-store — we trained staff on the competitive differences it surfaced and leaned into his real strengths.
Start where it's free
Your shape, on one page.
Twelve minutes. Everything on this page builds on what it finds.
Take the Plateau Diagnostic
No email to see your result
No sales call unless you ask