Field Notes
Notes from the
founder's plateau.
Honest, unhurried essays for founders who are pushing as hard as ever, and watching the company move slower than the effort deserves. Less framework, more clarity on the next right thing to look at.
Why Fixing the Obvious Problem Didn’t Work
The Second Leak
You already know which pillar is worst. You’ve tried to fix it more than once and it didn’t hold. That isn’t a discipline problem. The leak you named is being held in place by the one you didn’t.
Read the essay
Why You Can’t Take a Day Off From Your Own Business
You Can’t Step Off the Floor
Getting a company to a million on personal force is the hardest thing in business. Then that same force becomes the ceiling. Why you can’t take a real day off. And the first move that changes it.
Why Your Positioning Stops Working as You Grow
The Positioning Drift
The deck still closes deals. But the company you wrote it for isn’t the company you run now. How positioning quietly decays as you grow, and what to do instead of a rebrand.
How to Get Out of Founder-Led Sales
The Founder-Run Engine
Publicly you have a revenue engine. Privately, the engine is you. Founder-led pipeline is a strength at $1M and a red flag at $10M. Here is how to build the system.
The Work You Delegated That You’re Still Doing
The Phantom Org
Your org chart shows one company. Your operating reality is another. The shadow functions you never really handed off, and the honesty it takes to let go.
Why You Never Get to the Strategic Work
The Operator's Trap
The work only you can do is the work that never gets done. Strategic time loses to the inbox every week. Here is how to make it the job again.
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